Knowing the right questions is 50% of getting to the right solutions. Define the What, Why & How of your DAO.
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"To ask the right question is already half the solution of a problem." - Carl Jung
While in our case here, *knowing *the solution is only the seed of a solution, it is nonetheless critical to ask the right questions.
Originally made by Felipe Duarte, DAO Canvas is a simple tool for you to answer some of the most important questions when starting a DAO.
You may not have all the answers now, but you should at least try answering them.
Just don't make it generic; this is not San Francisco.
Take time to really think it through & condense it into a sentence.
Budget allocation? Hiring? Investments? Everything? Nothing?
Think long term & aim high.
What are the things that need to happen? Who are the people that need to join? What do you need to do?
Why are you here & why are you doing this? Why should people care? Tell a story, people love stories!
How does your DAO communicate? Where do you chat daily? Where do you do meetings? What about async long-form thought-sharing? Where do you store knowledge? How do you inform the less active members & the wider community? Where do you share your message & recruit new members? Here's what we use for MetaGame:
Daily chatting: Discord
Long-form async: Discourse forums
Less-active & wider community: Substack newsletter
Knowledge repository: Docusaurus wiki
Outside comms: mainly Twitter & related community channels but also niche-related forums/reddits.
Weekly meetings? Meetups? Newsletters? Podcasts or AMAs? Do you celebrate birthdays? Do you play games together? Do you take time to check-in before each meeting? This is something better figured out over time, but worth thinking about.
Weekly: Ex: a community call or something?
Monthly: Ex: a regular time to address token allocations?
Who are the people responsible and who keeps the pulse of the rituals? As you might not even have the people yet, this is something you'll need to figure out over time. Alas, make it a habit to make sure there is 1 person responsible for keeping the pulse on any task or initiative lest you end up with the story of Everybody, Somebody, Anybody & Nobody.
Describe the new user onboarding process How do people discover and join your DAO?
Getting started page, calls to action, newsletter, etc...
Why should people stick around after discovering your DAO?
Eg. lack of clear direction & widespread understanding of what is going on. Failure to properly onboard people through clear written information & human connection. Failure to engage people and let them know of all the little ways they could contribute. Failure to reward them. These are the things you need to think a lot about.
What are you optimizing for? Are there any key performance indicators?
Is there a cap on the tokens to be minted? Maximum burn rate of funds? What are users not allowed to do?
What are the decisions that need to be made daily and are not considered critical? Do you want them made by the people on the front-line or do you want it all through voting?
What are the critical decisions that the DAO can take that need a high degree of consensus?
How does the DAO negotiate its legitimacy with the legacy legal system? Think about legal wrappers if needed.
Questions, comments, and concerns go here.
Should be one sentence or less.
They might share goals, ambitions, ideology, or a problem. What is it?
Where/how does the community coordinate so that the DAO can operate in a peer to peer way?
What do people get out of the DAO? Connecting their needs/desires to the collective process is important to keep your users engaged.
Think about their age, lifestyle, and goals.
Will you need a lot of money to build this DAO? If so, what is the incentive for people to fund it? How do you plan on making a return on their investment? Will you go the VC way or the crowdfunding way? Membership fees?